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BIOGRAPHY

The closest most so-called pop auteurs come to multi-tasking is mustering a balance between singer and songwriter. Southerly, the nom-de-tune of Krist Krueger is the product of a bona fide DIY visionary. Not only does Krueger sing, write and arrange the music of Southerly, he's a seasoned recording engineer, record label manager and booking agent. He remains hands-on in all aspects of his music. The Portland artist's lush, orchestral pop is reminiscent of The National, Brendan Benson, Richard Ashcroft, Elliott Smith and former Tindersticks frontman Stuart Staples. Krueger recorded this, the second Southerly album, with his own orchestra and horn arrangements, fleshing songs which center on Krueger's otherwise intimate singing style. Recently dubbed "a one man musical army" by Skratch magazine, Southerly revisits the golden era of lush pop orchestration on Storyteller & The Gossip Columnist.

 

REVIEWS

(R) Renaissance man Krist Kreuger is the central brain bank of Portland's Southerly, a project that started out as a one-man endeavor but has in recent years grown into a full-fledged ensemble. After delivering Best Dressed and Expressionless for the Orchard imprint three years ago, Kreuger and his supporting cast jumped to the fledgling Greyday to deliver the brilliantly titled (and executed) Storyteller and the Gossip Columnist. There is not a single bad track on the album; Kreuger has penned 14 lustrous little pop songs, and producer Robert Bartleson has polished them up just enough to give them that extra sparkle.

As the best releases usually are, Storyteller and the Gossip Columnist is inspired by a whole bunch of different genres and artists. Imagine shoegaze at it's finest, made more orchestral but at the same time a bit folky, and then steered in a traditional pop song direction and fleshed out quite a bit, and you're close to the sound of Southerly. The sound itself is painted a bit dark and introverted, but at times it explodes and delivers a surprisingly upbeat, almost happy song. These sunnier tracks are welcome little surprises, and the best example of this would be "Cold Caller," which finds Southerly traveling back about 13 years in time, to
England, circa Definitely Maybe, the debut record from the kings of that age, Oasis. Other songs smell of Slowdive, Elliot Smith, Nick Drake, and other heavy hitters from across the board. Even though Kreuger's music is so influenced by other artists, in different genres, Southerly sounds only like Southerly, and the band never gets lost in the deep forest of genres they have decided to make their home. All of this makes for a very interesting album, one that makes clear the talent inherent in its creation. So many artists have tried to combine such disparate elements, but most of them have failed miserably and come off sounding scattered. Kreuger's compositions, however, approach sheer genius, a fact that can't be mentioned enough.

Finding and delivering catchy melodies is perhaps Kreuger's strongest asset, and every song on Storyteller and the Gossip Columnist has that little extra something that begs for a repeat listen. Even in the rare moments when the album's pop sensitivity borders on being played out, there's something there to recapture your attention, just at the right moment. A nice little riff, an interesting melody, or a fascinating lyric - they all become small lifesavers floating around in the universe that is Southerly. Listening to the album one gets the sense that this didn't happen by chance, that the infectiousness of Storyteller and the Gossip Columnist was well thought out, and that is a comforting fact.

You would do yourself a huge favor to check out Storyteller and the Gossip Columnist, and should you decide to instruct everyone you know to do the same, you'll certainly be afforded the title of Tastemaker. As the album's title suggests, Krist Kreuger is a truly talented storyteller, and with Southerly he has delivered just the kind of music the world needs.

- Lost At Sea (Rating: 9.5/10)

 

(R) Southerly's new album Storyteller and the Gossip Columnist is the good Badly Drawn Boy album we've been waiting for since 2002, chockfull of quiet moments, string swells, and pretty bits of piano. Songwriter and vocalist Krist Krueger's delivery recalls the aforementioned Boy, even in the phrasing of his lyrics, though he also sounds a bit like Josh Caterer of the Smoking Popes at times. There's an atmosphere created here that feels like sitting fireside with a loved one—until the strings and drums crash together and it all becomes a little bit epic ("I burn, burn, burn when the black dogs retreat," indeed).".
- Portland Mercury

(R)
Krist Krueger is a boundless talent hiding among our ranks. The Portland artist's lush, orchestral pop is reminiscent of Richard Ashcroft, Elliott Smith, Brendan Benson and Stuart Staples, and, yes, his songs are often even better than theirs. Under the band name Southerly, Krueger recorded his second album, Storyteller and the Gossip Columnist, with his own full orchestra and horn arrangements. The arrangements flesh out the songs, which center on Krueger's otherwise intimate singing style. Even in his solo performances, you can almost hear the sweeping and swooning violins, horns and backing vocals that surround Krueger's every note.

- Willamette Week

 

CONTACTS

 

RESPONSIBLE AGENT:

Krist Krueger {E}

 

RADIO

FANATIC PROMOTION

Dan Yocom

{E} dan@fanaticpromotion.com

{w} www.fanaticpromotion.com

{P} 212-290-1102

 

PUBLICITY

FANATIC PROMOTION

Dave Clifford

{E} daveclifford@sbcglobal.net

{W} www.fanaticpromotion.com

{P} 213-268-6644

 

LABEL {general contact, promo, CD}

GREYDAY RECORDS

P.O. Box 2086 Portland, OR 97208

Todd Berry

{E} todd@greydayproductions.com

{W} www.greydayrecords.com

 

PEOPLE IN A POSITION TO KNOW RECORDINGS {vinyl only}

P.O. Box 6240 Olympia, WA 98507

Mike Dixon

{E} info@peopleinapositiontoknow.com

{W} www.peopleinapositiontoknow.com

 

DISTRIBUTION

NAIL {RETAIL}

14134 NE Airport Way Portland OR 97230

{E} info@naildistribution.com

{W} www.naildistribution.com

IODA {DIGITAL}

{W} www.iodaalliance.com

 

LICENSING

SUGAROO

Daniel Higbee

{E} Daniel@sugaroo.com

{W} www.sugaroo.com